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AXA Feelgood Health.
SAD Social Lamps.
In order to promote AXA’s Health Insurance wellbeing services, they wanted to create an experience built around giving passers-by a little extra light in their days during the dark winter months.
The design took the form of three over-sized table lamps, containing SAD lights and seating at their bases with a cord that brings a daily dose of ‘Feelgood’ sunshine to citizens in London, Manchester and Glasgow.
There were also a hot drinks bike and branded merchandise in the form of water bottles and yoga mats being given away at each individual site.
Viewed by over 800,0000.
We gave away 650 water bottles and 330 yoga mats.
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