Louis Vuitton X Yayoi Kusama.
Harrods skyline projection.

Louis Vuitton wanted to create a never seen before spectacle, to celebrate their global collaboration with infamous Japanese artist Yayoi Kusama.

Using skyline projections, I creative directed a lighting and animation masterpiece which lit ​up Harrods' iconic exterior for 10 evenings throughout January. ​

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The multicoloured and mesmerising display of Kusama's’ iconic design acted as the canvas for Louis Vuitton's storewide domination of Harrods, with the interior featuring a huge range of the LV X Yayoi Kusama Luxury ‘For Her’ collection.​

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This activation marked the first time a brand had ever carried out an art installation using projection mapping on the iconic department store’s famous façade. ​

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Campaign takeover generated over £25 million in sales, becoming the number one best-selling brand at Harrods.

Trade reach of 673,000 unique viewers within a week of the campaign.