Dettol Tru Clean.
Pop-up Plant Based Kitchen.

In 2020 Dettol launched a new range of surface cleaning products – Dettol Tru Clean. A household product made with plant-based active ingredients.

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To drive home the plant-based ingredients used in a kitchen product, I created a 100% pop-up plant-based restaurant.

Located at the incredible Violin Factory in London, I designed a bespoke space that centred around a open fronted kitchen, enabling us to showcase the Tru Clean range in its natural and relevant environment.

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We teamed up with celebrity chef Miguel Barclay, famed for his ‘One Pound Meals’ to curate a vegan menu specifically for the event. This featured both plant-based dishes from his book One Pound Meals and new dishes designed for the experience. Over two days we invited 80 guests, including influencers, competition winners, press and members of the public to sit back and enjoy a bite of either lunch or dinner with us. 

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280,000 total impressions and over 22,000 social engagements.