Collaborating with Digitas UK, I designed a playful pop-up experience - The Oreo Twists Lab. The experience launched two new Oreo products – Oreo Twists Vanilla & Raspberry and Oreo Twists Vanilla & Caramel.

A limited number of highly sought after walk-in slots were available for people who wanted to upcycle an original item in to a new uniquely customised one. Giving original items an OREO twist.

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Featuring a collective of artists with varying styles, including graphic designer and illustrator Aina Escola and abstract artist Nicolas Dixon.

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This fun and playful space became an only-Oreo-can-do experience where an original item was customised with a twist.

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6000 attended over 2 days.

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90 unique customisations and 9000 OREO packets given away.