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Dettol.
Commonwealth Games Birmingham.
To help event visitors engage with Dettol as the Official Hygiene Sponsor of the Commonwealth Games 2022, I designed a hands-on experience for the official fan zone in the heart of Birmingham.
Tasked with delivering important post-Covid cleanliness messages in a sporty, fun way, the 11-day experience included basketball and netball shooting challenges, a Batak reactions game, a basketball jump wall and product giveaways.
80,000 visitors over 11 days.
5,000 hand sanitisers distributed.
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