Following the dawn of the 5G era, OnePlus invested millions into research and development so their next generation of handsets could compete in the superfast arena.

Already making big waves in the smartphone market, OnePlus had a clear challenge ahead: demonstrate the true power and speed of 5G.

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I created a world's first unique experience that was, quite literally, driven by 5G. 

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Designed a bespoke 5G powered VR racing experience. Using the OnePlus 7 Pro as a VR integrated headset, guests could compete against each other on timed laps. With practically zero latency over 5G, the race was viewed in real time and reduced reaction time.

We took the VR racing experience to EE Consumer Live at the NEC and attracted hour long queues with consumers desperate to get behind the wheel. 

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Over 6,000 attended over 2 days.